Described by Complex as Trap's Newest Star, Toronto rapper Shah has found success with his vibrantly catchy music, subtly backed by thought-provoking bars and compelling lyricism. Shah’s latest single, Just Text, has thrived in trendsetting Atlanta clubs like Magic City and on Atlanta radio, becoming the first song by a foreign artist to win 107.9FM’s influential Battlegrounds. While Just Text provides the mainstream appeal needed to captivate new fans, its lyrics forgo rap clichés in favour of poetic storytelling, reminiscent of rap’s golden era. Shah guides listeners through his journey from Toronto to Atlanta, where music industry influencers such as radio personality Greg Street and Cash Money's official DJ Swamp Izzo have embraced Shah. The support of Izzo - known for launching the careers of Gucci Mane, Future, and Young Thug - has allowed Shah to flourish despite rejecting major label deals, as he looks to become rap's first truly independent international superstar.
"Shah has been able to combine the mainstream relatability of Drake with the powerful yet artful messages delivered by Kendrick." – Complex
"It’s clear why so many in Atlanta believe it’s only a matter of time before Shah becomes a national household name." – Back Door Hip Hop
"Shah’s style was born in the streets of Toronto, matured in the studios of New York and LA, and enriched in the clubs of Atlanta." – Allhiphop
"An alluring buzz has followed Toronto’s Shah since his May 2016 debut single Rookie Card, which was embraced both by tastemakers scouting the next wave of hitmakers and also hip hop traditionalists longing for the lyrical depth embedded in his music." – Emerging Indie