Shah's style was born in the streets of Toronto, matured in the studios of New York and Los Angeles, and enriched in the clubs of Atlanta. The finished sound is a mosaic of Caribbean rhythms, Southern soul, and golden age storytelling. Combining savvy lyricism with eye-opening social commentary unleashing stories of his inner struggles, Shah's music enlightens, empowers and entertains. Shah's songs have resonated internationally, helping to cultivate his fan base from South Asia to South America. Each installment of his critically acclaimed audiovisual series has racked up hundreds of thousands views on YouTube. His video Pay Day 71, for example, was lauded for calling out the gender wage gap while becoming a mainstay in Atlanta's strip club circuit, known for breaking artists such as Future and Migos.
Shah continues to demonstrate his ability to create club bangers without compromising bars with his new single, Just Text. The track is in rotation at influential Atlanta institutions such as Magic City, which attests to its catchiness. The songs lyrics forgo the trap clichés found in other strip club anthems, and takes the listener on a journey through Shah’s triumphs and struggles. The song touches on Shah being targeted by the US Department of Homeland Security and the Donald Trump administration and describes how this led the Toronto native to Atlanta.
Since arriving in Atlanta, Shah's music has been embraced by some of Atlanta's most powerful music influencers, from renowned radio personality Greg Street to Cash Money's official DJ Swamp Izzo, known for having previously launched the careers of artists such as Gucci Mane, Future, and Young Thug. This support has allowed Shah to flourish despite his rejecting major label deals, as he looks to become rap's first truly independent international superstar.
"An alluring buzz has followed Toronto’s Shah since his May 2016 debut single Rookie Card, which was embraced both by tastemakers scouting the next wave of hitmakers and also hip hop traditionalists longing for the lyrical depth embedded in his music." - Emerging Indie, Top 10 Rising Stars of 2017
"Shah and his latest single Pay Day 71 have been embraced by the Atlanta DJs and tastemakers who helped launch the careers of artists like Future, Migos and Rae Sremmurd... (and) flourished in New York, where the song led to rap blogs describing Shah as New York’s favorite Toronto rapper." - MySpace, Hip-Hop's 8 Best Kept Secrets of 2016
"If you are talking straight lyricists – artists who can paint pictures in your mind with the use of clever wordplay, it doesn’t get much better than Shah." - Jamsphere, Ready To Snatch The Crown
"'Day of Shah' music video series increases in popularity with each installment, garnering more fans for the already acclaimed artist. Shah has consistently been ranked one of Toronto's best new artists, and was recently called one of the World’s Top 10 Desi Rappers." - AXS Exclusive
"Incredibly, Shah is still at the beginning of his career and already has his name competing with established superstars." - DESIblitz
"He's already making waves in the rap music scene, with fans lauding him for his raw honesty." - India West