Shah's style was born in the streets of Toronto, matured in the studios of New York and LA, and enriched in the clubs of Atlanta. The finished sound is a mosaic of Caribbean rhythms, Southern soul, and golden age storytelling. Combining savvy lyricism with eye-opening social commentary unleashing stories of his inner struggles, Shah's music enlightens, empowers and entertains. Shah's songs have resonated internationally, helping to cultivate his fan base from South Asia to South America. Each installment of his critically acclaimed audiovisual series has racked up hundreds of thousands views on YouTube. His video Pay Day 71, for example, was lauded for calling out the gender wage gap while becoming a mainstay in Atlanta's strip club circuit, known for breaking artists such as Future and Migos.

Shah continues to demonstrate his ability to create club bangers without compromising lyricism or storytelling. His new single, Just Text, is currently in rotation at the influential Atlanta club Magic City. Shah wrote Just Text while detained by the Department of Homeland Security after he was denied entry into America. Homeland Security gave Shah no reason for their actions and informed the Toronto native that if he was detained again while attempting to enter the US, he would be banned from the country for 3 to 10 years. “Just text” was the response Shah kept sending to phone calls he was receiving while texting his attorney in the detainment cell where phones were not permitted. It was then that Shah realized, “Everyone can relate to saying “just text” when you can't take a call. The song let me create something positive from a dark moment.”

His attorney successfully guided Shah's return to America and has completed his O visa application (for artists who exhibit extraordinary talent) but this process could take up to one year. Under the Obama administration Shah could have safely returned to Canada while awaiting his visa. Under the Trump administration, however, with Muslims and individuals with Islamic names facing increased scrutiny and rights violations at airports, individuals like Shah are at heightened risk of unwarranted detainment. Until then, he is unable to travel home and unable to legally earn income, effectively being trapped in America. Shah has not allowed this to slow him down, saying, "I’ve always looked to turn obstacles into opportunities. Once I knew I couldn’t return to Toronto, I started building in Atlanta, where the DJs took me in like family and helped bring the music to new heights.”



"An alluring buzz has followed Toronto’s Shah since his May 2016 debut single Rookie Card, which was embraced both by tastemakers scouting the next wave of hitmakers and also hip hop traditionalists longing for the lyrical depth embedded in his music." - Emerging Indie, Top 10 Rising Stars of 2017
"Shah and his latest single Pay Day 71 have been embraced by the Atlanta DJs and tastemakers who helped launch the careers of artists like Future, Migos and Rae Sremmurd... (and) flourished in New York, where the song led to rap blogs describing Shah as New York’s favorite Toronto rapper." - MySpace, Hip-Hop's 8 Best Kept Secrets of 2016
"If you are talking straight lyricists – artists who can paint pictures in your mind with the use of clever wordplay, it doesn’t get much better than Shah." - Jamsphere, Ready To Snatch The Crown
"'Day of Shah' music video series increases in popularity with each installment, garnering more fans for the already acclaimed artist. Shah has consistently been ranked one of Toronto's best new artists, and was recently called one of the World’s Top 10 Desi Rappers." - AXS Exclusive
"Incredibly, Shah is still at the beginning of his career and already has his name competing with established superstars." DESIblitz
"He's already making waves in the rap music scene, with fans lauding him for his raw honesty." - India West